A recent study done of environmental factors completed at MIT brought to light some extremely interesting information. Here are just a few of the facts that the study stated:
- Starbucks uses 2.3 billion paper coffee cups each year, resulting in 890,000 tons of waste.
- There were between 4 and 6 million trees used to print the entire Harry Potter series.
- More than 380 billion plastic grocery bags are used in the US each year.
What has this got to do with your business and your upcoming trade show? The answer can be summed up in one word: green. From Al Gore’s Nobel Prize-winning documentary, An Inconvenient Truth, to NBC’s “Green is Universal” campaign, it seems as though the entire world is taking notice of the importance of saving our planet and “going green.” The demand for eco-friendly items is growing each day and businesses are looking for ways that they can join in the “green” movement. Make a statement at your next trade show by giving out eco-friendly promotional products and you will be saying that you want to be a part of the solution.
Choosing the perfect trade show product can be time consuming. Limiting your choices to environmentally friendly promotional products can help significantly. You will be narrowing your search to include only promotional products companies that offer eco-friendly promotional products.
The best way to get someone to use a promotional product is to give them one that is both visually appealing and functional. There are several great options when it comes to eco-friendly promotional products. Long gone are the days where recycled paper and plastic were the only options. Due to the recent consumer trend towards “going green,” there is an extremely high demand for well-designed eco-friendly products. Below are just a few examples of eco-friendly promotional products that you can distribute at your next tradeshow.
Promotional USB Flash Drives
A key benefit of “going green” is saving trees. The less paper people use on a day-to-day basis, the better. USB flash drives are eco-friendly devices because they allow people to transport important data without having to print the information on paper. Spreadsheets and presentations can be transported and accessed from various computers without ever touching a page. Recruit potential customers at trade shows by offering USB flash drives. If your budget is tight, hold a raffle for one USB stick imprinted with your logo. The demand for these extremely popular promotional items will draw everyone to your booth. Plus, you will collect tons of leads when their business cards are dropped into the raffle buckets.
To help reduce the use of paper coffee cups and disposable plastic water bottles, trade show exhibitors can provide attendees with promotional drinkware. Imprinted drinkware makes a great eco friendly giveaway. There are several different varieties of mugs, tumblers, and sport bottles available. Since these are all reusable items, they promote a “green” way of thinking. A travel tumbler for the car is an item that several people find helpful. To help cut down on waste, provide attendees with promotional sport bottles and polycarbonate bottles for their water.
Rather than wasting another 380 billion plastic grocery bags, provide tradeshow attendees with organic cotton grocery bags. Several promotional products companies are now recognizing the need for attractive promotional bags that are also eco-friendly. The options include everything from organic tote bags to organic messenger bags. There’s even an organic bag recycler to store plastic grocery bags rather than throwing them away. By giving out an eco-friendly trade show bag, you will not only be providing attendees with something useful for the show, but for years to come.
Source by Sarah Shepherd