Four Steps to Entrepreneurship

As more and more people start or consider starting their own business, it is important that they understand the core steps that are required to launch successful ventures. These steps include spotting, assessing, selecting and executing upon opportunities. Spotting Opportunities The first step to entrepreneurship is identifying opportunities. The entrepreneur must be able to spot …

How to Help the Customer Calculate Best Value

Ask any twelve buyers to define ‘Best Value’ and you will likely hear a dozen muddy descriptions. In today’s performance metrics, numbers driven environment, we need to speak the buyer’s language. The successful seller specifies ‘Best Value’ by expressing it in quantifiable terms favorable to its sales strategy. The purchasing definition of Best Value’ is …

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