Do You Need a Stained Glass Grinder When Starting Your Hobby?

When you first think about getting into a stained glass hobby and learn a little about what it takes to get started, you’ll find you will have to decide if you need to get a stained glass grinder immediately.

The cost for a grinder is the largest item that you’ll have to consider among the collection of tools and supplies you’ll need to get started. So for many this is a fairly big decision to make. The truth of the matter is that whether you get a grinder or not will probably determine if you actually end up making some excellent projects and decide to continue working with glass or not.

Many people see a magnificent Tiffany type lamp, or marvel at the elegance of a tasteful stained glass window as an accent in a home, and think that if they learned about making stained glass themselves that they would be able to create something at least nearly as nice for their own home.

And when you research and learn about what it takes to make your own colored glass windows or lamps you’ll find that it is not that difficult or expensive to learn the craft yourself. Only a very few basic tools are required. And for many years in the past there was no such thing as a powered stained glass grinder.

So a new hobbyist may think, “The artisans who made all the great stained glass windows in the cathedrals in Europe or the original Tiffany lamp craftsmen didn’t have an electric powered grinder, why would I need one?” And they go online and get one of the stained glass kits that include the very basic tools but do not include a grinder. Then they start their first project and either find that they can barely get it put together if they are using lead came, or that they are done before they start if they were trying their first project using foil.

While there were no electric grinders in the past, the new glass crafter will quickly find that after cutting the glass, the edges are sharp. And that when glass breaks it doesn’t break in a perfectly straight line up and down on the edge. It is just like when you break a piece of peanut brittle in two. The broken edge is sharp at either the top or the bottom and is always slanted.

No matter how accurately he scores the glass it will not always break where he wants it and the cut piece will not be accurately shaped. He will try nibbling away at it or try to make new small scores on the edges and will end up just making more sharp and variously slanted edges that still don’t exactly match the pattern.

If he is making a lead came project, the channel in the came will allow some irregularities to be covered up, but if his idea was to start with a foil project he is done before he starts. So he has two choices, either learn to grind and smooth the edges by hand using hand held grinding stones and emery sanding paper or go online and order an electric grinder.

You need a stained glass grinder to smooth the edges of the glass after it is cut and to roughen the edge if you are doing foil to allow it to adhere well. You’ll be happily surprised at how you can use the grinder to perfectly shape the piece of glass so that it fits exactly into your project. Doing this by hand is tedious and extremely time consuming.

It can be said that the availability of the reasonably priced electric home use stained glass grinder is the main thing that has allowed making your own stained glass lamps and windows explode as a hobby. What used to take hours can be done in minutes. You don’t need to be a full time craftsman now days to make an exquisite stained glass lamp or window. Give it a try and if possible get one of the stained glass kits that have a grinder as part of the package. You’ll be glad you did.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Zach Carson

Why California Wine Is the Best

America is ranked 4th worldwide, in terms of wine production; thanks to the substantial quantities produced in the Golden State of California. California’s wine production, remarkably, accounts for about 90% of United State’s entire wine production. To be specific, more than seventeen million gallons of wine are produced in California annually.

Following are top American states known for wine production.

  • California (2025 wineries)
  • Washington (451 wineries)
  • Oregon (295 wineries)
  • New York (239 wineries)
  • Virginia (140 wineries)
  • Texas (136 wineries)
  • Pennsylvania (115 wineries)
  • Michigan (112 wineries)
  • Ohio (108 wineries)
  • Missouri (86 wineries)

That said, when many people talk about California wine, they mostly discuss wines from Napa Valley, forgetting that there are other noteworthy wine-producing regions like Santa Barbra, Sonoma, and California’s Central Coast.

So why is California wine that well-liked?

  1. Tasty and great on the tongue – California wine is big on fruit. The State’s beautiful year-round climate allows their drinks to have some of the tastiest fruits, the world over. The fruity flavors of California’s production are highly noticeable to the extent that even a first-timer can distinguish the feel from other wines.
  2. Highly quality – The California wine industry is over 250 years old. Over the years, the talented wine makers in California have incorporated tradition, art, science, and innovation in coming up with quality products. Additionally, the climate and geography, of California are also ideal for grape growing, making the grapes produced stand out from the rest.
  3. Awards and international recognition – Over the years, the quality of California wine has greatly improved and this has led to more international recognition. In an event marked as The Judgment of Paris, wine from Californian stunned the world by winning the wine contest in both the white and red wine categories. In 2006, in a blind -tasting event dubbed as the Rematch of the Century, the same California wines were re-tested and emerged the winner. Shock hit everyone yet again at the 2013 Tête de Cuvée when California Sparkling Wines carried the day. To appreciate these award-winning sparkling wines, every U.S presidential administration has served them at official state events, since 1972.
  4. Choice and variety – Chardonnay is California’s favorite, but Napa valley produces tasty Merlot and Cabernet Sauvignon too. Sonoma area is recognized for its Pinot Noir, Zinfandel wines, and sparkling collection. In a nutshell, there are a plethora of great varietals for every kind of wine enthusiast in California.

All said and done, though other states like Oregon, Pennsylvania and Washington produce this special drink, California is very much ahead of them.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Alex M

Why Buying Sterling Silver Jewellery Is a Good Idea

Jewellery is something that appeals to all, age no bar, gender no bar, well basically nothing no bar. Though, gold or diamonds tend to burn quite a large hole in one’s pocket, hence not everyone gets to splurge as much as they’d like to. Also, not everyone likes the ebullience of gold, for many diamonds look even more brilliant in white than in gold. If you are one of the many who feel so too then sterling silver jewellery is an excellent idea.

Silver has held an unrivalled admiration ever since the dawn of time, the elegant white shine, and the crisp pure brilliance has been adorned by kings and queens, movie stars and common man all alike. Unlike gold, silver suits almost everyone, and is suitable for almost all occasions. Since it is not as overwhelming as the exuberant gold, it has an understated and subtle elegance about it.

Recession or just plain saving of money, both would take a tough blow if you were to spend large amount of money on the ever increasing price of gold. Sterling silver jewellery proves to be more of an investment as it is not as costly and yet gives you all the luxury and elegance of beautiful ornaments.

The options are many and the styles abundant. Be it a light silver chain with a tear drop pearl or diamond pendant, a simple sterling silver bracelet with small embellishments or a sexy silver anklet. Sterling silver jewellery is here to stay and in style. With a stronghold on both modern and antique jewellery, you could go for traditional designs and modern, chunky jewellery.

The flexibility in style and combinations that silver jewellery offers is tough to compete with. Sterling silver is compatible with all stones, be it the brilliant sapphire or the pure, white brilliance of diamonds set in silver, you could never fall short of options. You could team up sterling silver with gold and have beautiful jewellery made out of them.

Sterling jewellery has myriad options to choose from, looks gorgeous on anyone and everyone, and yet doesn’t put pressure on your pocket too much.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Chase Lane

Choosing the Right Dinnerware

There are a multitude of different styles of dinnerware out in the market today; you can choose from a plain and simple design to a more extravagant, and detailed style. The important thing to remember when choosing the right dinnerware is determining the occasion that it will be used for. Remember, identifying the purpose will allow you to pinpoint what to look for when purchasing the sets.

The Design

The first option to look into will be the design of the dinnerware sets. The important thing to remember about design is that it should not only match the food being served, it should also match the surroundings. If you have a Victorian dining room and table, then it would be wise to get a matching Victorian style dinnerware. On the other hand, if you are planning to host modern party, modern plates should be used.

The hard part is trying to match the sets with the food being served. Most likely, you will not be eating the same type of food everyday and that might be a problem for specialized sets, because they are not flexible when it comes to food types (i.e. those with Chinese patterns will not match with modern food, or Mexican meals etc.). That is why it is advisable to get white generic plates to use for everyday meals and themed sets for special occasions.

The Durability

Another important consideration needs to be the durability of the sets. Especially for those that will be used for everyday meals, durability is very important. Therefore, one should look for dinnerware pieces that are heavy and thick because this will give them additional strength to handle the stress of being handled everyday. Also, the pieces should be equipped with a tough but shiny coating that can handle being scrubbed everyday (or at least being washed everyday). The coating should also be strong enough to combat the weathering power of the chemicals in dishwashing soap; otherwise, the coat and shine will disappear faster, leaving the plates more susceptible to germs (besides looking highly unattractive).

The Availability

Finally, it is very important to buy dinnerware sets that have sufficient inventory. This is because inevitable breakages will happen whether you like it or not. If you have a very unique set, it will be very hard to find a replacement for the damaged piece. This will render the whole collection half its value and will force you to shell out more money buying a new set. That is why, if you own unique dinnerware sets (especially antiques), be very careful because one false move and the whole thing can be rendered half its worth.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Robert Diarioti

Gifts For Weddings

Planning a wedding has always been an exciting and sometimes exhausting job. There seems to be an endless to-do list, finding a location, a restaurant, music, dresses, tuxedos, etc. Another task is putting together your gift registry, to help your guests know what you like. In the past this was done in person, the couple, or the bride and her mother, went to a local shop and picked out the china, silverware and crystal pattern. If there were other household items they went on the list too. Then the guests could go to the store, look at your list, and purchase whatever they wanted that was still available.

Today most people, both the wedding couple and the guests, do not have as much free time to go shopping. With the advent of the internet, all kinds of shopping can be done online. The couple can get together and build an online gift registry, the guests can shop from home, and everyone gets a little more free time back.

When the couple builds an online registry they are able to choose items from many different stores, and have more of a variety. While china and crystal are still nice wedding gifts, there is more of a choice online. Some couples do not want an expensive china set, which is often all that was available in the past. They may want sturdier dishes and glassware, items that look nice but can be replaced if broken. They also may prefer a gift of high quality kitchen knives instead of sterling silver they may only use a few times a year.

Creating an online gift registry also brings in items the husband may have more of an interest in. In the past, most of the gifts were for the inside of the home, and since this was a time that most men worked outside the home, while most women worked inside, the gifts were mainly her choice. Today many couples include gifts that the husband picks out like BBQ grills and lawnmowers. And these gifts are definitely easier for guest to buy online, rather than go into the store and have to carry home.

Many couples already have established homes so they may want other items on their gift registry such as travel bags and accessories if they like to travel a lot. Or maybe they like to throw a lot of wine parties, so they would like specialty wines to build a home collection. They may even want books to add to their personal library.

For whatever interests that the couple has, just about any item can be found online. Plus many of these items can be personalised, to add a special touch to the couple’s present. Online shopping is easier for the couple to list just what they need and want, and it is easier for the guests who want to buy a wonderful gift but don’t want to have to run all over the place. Many online stores also offer gift wrapping, so the gift will arrive beautifully and ready to be opened and enjoyed.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Ruby Carl

Man Made Diamonds – Myths Vs Reality, 2009

Real lab-grown diamonds have constantly offered the tantalizing prospect of making the beauty of true, real diamond affordable to jewelry lovers around the world. Unfortunately there is still a large gap between typical media articles and the reality of what diamond growing labs can actually grow as of November 2009.

This article is thus designed to educate diamond buyers who are interested in purchasing a real, lab grown diamond to ensure your expectations are realistic and understand what is and is not available (and why). In addition, this article can help prevent you from being taken by unethical CZ sellers who advertise their product as ‘lab grown diamond’ or ‘man made diamond’ when their product is actually deceptively advertised CZ.

White Diamonds:

Since our last article in 2007, there has been minimal progress on larger, lab grown white diamonds, though not for lack of effort by scientists. Buying a 2ct, real gem grade, lab grown white diamond is currently about as likely as you encountering a unicorn…the reality is neither, as of November 2009, currently exist.

There are only two labs that have publicly noted that they are working on growing white lab diamonds for the consumer market at this time. While one lab has had a few as large as 1ct, these were rare occurrences and not readily reproducible to date. Even after years of research and effort, the typical diamond produced is less than.50ct, and often the color is below the typical gem grade white mined diamond. The few that are available typically sell for the same price as or higher than a comparable natural mined white diamond and wait times for larger sizes (.75ct and higher) can exceed one year with no guarantee of if or when you will be able to purchase. Thus the reality remains that there is no diamond seller able to offer lab created white diamonds on a consistent, readily available basis and in sizes over 1ct (as of November 2009).

Because of this disparity between supply and demand for real lab grown white diamonds, there are still a number of CZ sellers who run ads, likely even showing next to this article, proclaiming ‘Flawless Man Made Diamonds’, ‘Perfect Lab Created Diamonds’ or similar false claims. These are unethical sellers peddling ordinary CZ under bait and switch advertising tactics. Their product is not actual lab grown diamond (carbon), but rather CZ (cubic zirconium), a widely available simulated diamond material that mimics the look of white diamond, but is not real diamond. Plain CZ has been available since the 1980s and is nothing new to the jewelry market. The only twist is how many sellers have succeeded in taking advantage of the consumers knowledge gap between media articles over-proclaiming the availability of real lab grown diamonds, and the limits of what truly is available in real lab created white diamond.

Larger, 1ct and higher lab grown white diamonds will hopefully eventually come to fruition, but for now, the market is still constrained by the extreme difficulty of growing white diamonds in sizes desirable to consumers.

Blue Diamonds:

Lab grown blue diamonds are the one high point of the current lab diamond market. Natural mined blue diamonds are created when grown in the presence of boron, which accounts for their rare and unique blue color. Mined blue diamonds showing a rich, saturated blue color (Fancy Vivid Blue is the diamond term) of any reasonable size are exceedingly rare, and when available are nearly always sold via auction (Sotheby or Christies) in order for the seller to obtain maximum value for what will likely be a once in a lifetime sale. As a result, natural vivid blue diamonds can command prices from $565,000 per carat to as high as $1.3 Million dollars per carat. A vivid blue diamond at auction is a media event, and regularly covered as such by the press due to the extreme rarity, beauty and eye popping prices presented by mined blue diamonds.

The goods news for diamond lovers not on the Forbes 500 richest list, is that as of two months ago, real lab grown blue diamonds are entering the market in sizes from.50ct to as high as 1.00ct. Supply is still quite tight, with an average of 5-10 Vivid Blues per month becoming available, but it is the first time such an option has even been available on a consistent basis. Just like mined blue diamonds, lab created blue diamonds are grown in the presence of boron in conditions identical to what happens under the earth (high pressure and high temperature) and they are the chemical, optical, and physical equivalent – the only difference is where they were born.

The pricing on lab grown blue diamonds ranges from $5000/carat to as high as $10,000/carat ($2500 is an average price for a.50ct stone). Not cheap, but an incredible bargain compared to the pricing of the mined equivalent. One point of mentioning pricing here is to show the contrast between real lab grown diamond, and the CZ’s being sold as ‘lab grown diamond’ for $150/ct. $150/ct would not even cover the costs of cutting the material, and thus by pricing alone you can readily discern which sellers are selling real lab created diamonds versus engaging in bait and switch advertising.

In terms of diamond beauty, while the chemical composition of both lab and mined blue diamond are identical (carbon plus boron), lab grown blue diamonds readily outshine their natural mined counterparts. The reason is the cutting standards employed. Cut controls 98% of a diamonds brilliance, and hence diamond beauty. Most natural blue diamonds are poorly cut in order to keep the blue coloration as rich as possible, and for the simple fact that cutting for optimal beauty (light handling) would result in a much smaller finished carat weight.

When you are dealing with material that is that incredibly rare and expensive (again, as high as $1.3 Million per carat and considered one of the most valuable materials in the world), the focus is on preserving as much finished weight as possible. Thus cutting for maximum beauty gives way to cutting for maximum size. From a pure diamond cutting perspective, some natural blue diamonds likely rank among some of the worst cut diamonds available, showing large windows where light passes through instead of being reflected back because of the focus on maximizing the finished size (steeper angles produce better light handling, but also mean less finished size).

By contrast, the lower cost of lab grown blue diamonds means they can be cut with a focus on diamond beauty and not just size. For example, one lab blue diamond recently sold was a.63ct lab grown Fancy Vivid Blue Diamond that was independently graded as an ideal cut round…something that to our knowledge has never been seen in a natural blue diamond. Lab grown blue diamonds, cut to excellent standards, are thus finally able to unlock the true beauty of blue diamond and in that respect have exceeded their mined counterparts.

It is important to note that the lab grown blue diamonds are identical to natural blue diamonds in every respect, including the property of being electrically conductive, something only true blue diamonds have. This unique property is a result of boron being part of the diamond, which allows it to conduct electricity and is also responsible for its rich blue coloration.

The inclusion of boron is a key item to note when shopping, as most ‘blue diamonds’ being advertised (assuming they are real diamond and not colored CZ) are natural white diamonds turned blue by exposure to radiation. Irradiated (also termed treated or enhanced) blue diamonds do not have boron in them and thus are not electrically conductive, making identification fairly trivial even though they are real diamond. Irradiated blue diamonds also do not show the rich deep blue coloration of boron blues – rather they are a distinctive greenish-blue – pretty in their own right, but are not the same color as real blue diamonds (lab grown or natural) and are easily identifiable as treated and not boron blue diamonds.

Lab grown blue diamonds are thus the one recent highlight of the current man made diamond market. This is one area where limited but recent, actual availability in sizes suitable to make an engagement ring (over.50ct), and outstanding cutting never before seen in blue diamond is perhaps producing some of the most beautiful diamonds available on the planet.

Pink diamonds:

Lab grown pink diamonds are an area that presents disappointing news. There is currently no available supply of new pink diamonds, and those consumers who were able to purchase one of the very few pink diamonds over.50ct in the past should be very glad they purchased when they did. The only lab that produced pinks has stopped production, and no other lab has stepped in. Thus, the only top color pinks available are the remainders of past production, which are virtually all below.25ct in size.

The reason for this is not lack of demand, as lab grown pink diamonds over.50ct were in extremely high demand, with wait times measured in months for the option to purchase. Rather, it is the difficulty of producing the desired pure pink or purplish pink color. Pink in lab grown diamonds is due to the creation of what are called “Nitrogen vacancy centers”. Basically, within the carbon lattice, you have to coax a nitrogen atom and a gap in the carbon lattice to sit next to each other. Doing so is anything but consistent, and the result is most of the lab grown pinks come out off pink or have gaps within the diamond coloration where parts are yellow or clear, and parts are pink (color zoning)…thus only a small percentage of production is the truly prized, even and rich pink color, and the diamond grower is left with far more unsellable ‘off- pinks’ than finished and sellable rich pink diamonds.

With the inability to solve this puzzle, there is simply no new supply of lab grown pink diamonds available, and likely will not be for some time. Lab grown pink diamonds over.50ct thus ironically begin to approach the rarity of their natural mined pink diamond brethren. The only distant hope is that eventually CVD grown diamonds will make lab pink diamonds available again. The reason is that CVD grown diamonds (diamonds grown in negative pressure and with gas, mimicking conditions found in outer space) naturally include these nitrogen vacancy centers. This makes them excellent candidates for pink diamonds for jewelry use, and also for chips for quantum computing, which requires these same nitrogen vacancies in diamond.

However, growing diamonds to larger sizes and to gem quality in the CVD process has its own set of challenges, and thus the result is no new lab grown pink diamonds are being brought to market as of November 2009.

For those few consumers who did manage to purchase a lab grown pink diamond over.50ct when they were available, you should appreciate that you have one of the rarest types of diamond around. Be sure to have your ring inspected annually to ensure you do not accidentally lose the pink diamond due to loose prongs, as there is no ability to replace it currently.

Yellow diamonds:

Lab grown yellow diamonds were the first type of lab grown diamond available to consumers (around 2002) and their arrival is what sparked most of the media coverage on lab diamonds. In total, five labs ended up producing yellow diamonds for sale to the jewelry market.

However, since then, only two remain as the others have ceased yellow diamond production. The reason? Similar to pinks, producing the pure yellow that consumers expect proved to be very difficult. Most lab grown yellow diamonds are in fact either orange-yellow or brownish yellow. Achieving a pure, vibrant ‘canary’ yellow was a rarity.

As a result, most of the labs production ended up being orangy-yellow goods that sat stockpiled at jewelers who were unable to sell these diamonds to consumers who expected pure yellow diamonds. With minimal demand for what they could consistently produce, and no easy way to grow the pure yellow consumers wanted, the result was the exiting of most of the producers from the business of producing lab yellow diamonds.

Only one lab was able to figure out how to consistently produce the pure, rich yellow most consumers want (termed Fancy Vivid Yellow) and their production is only a few stones per month. Thus, supply is a limiting factor for the best of the lab grown yellow diamonds. The good news is that a few of these have been grown to sizes approaching the 2ct range, the largest of the lab grown diamonds available. Our company sold a 2.08ct lab grown vivid yellow last year, setting what we believe was the record for the largest lab grown, pure vivid yellow publicly sold.


Hopefully this article brings you up to speed on what is and is not available in real man-made diamonds as of November, 2009 and allow you to consider whether purchasing a lab grown diamond is of interest, based on what is and is not available. Such knowledge will certainly help you avoid what has become a common consumer mistake of believing the many deceptive ads run by sellers promoting their CZ’s as lab grown diamonds.

Looking forward, there is some possibility that white lab grown diamonds in very small sizes (.10ct,.15ct) may be available in the next year on a consistent basis due to a technological improvement in how to grow multiple stones in one cycle. However, that is a work in progress for now.

Growing larger white diamonds (over 1.00ct and in the colorless grade that consumers want) on a consistent and profitable basis remains a substantial challenge and a problem that unfortunately no one has succeeded at solving to date.

Lab grown pink diamonds are no longer available beyond what is left from previous production due to the inherent inability to produce the desired pink color on a consistent basis. CVD-grown diamonds are likely the only hope of seeing lab grown pink diamonds becoming available again in the future, due to having the necessary Nitrogen and vacancy centers naturally included during growth.

The most exciting development for 2009 is the recent, consistent availability of lab grown, vivid blue diamond in sizes suitable for diamond engagement rings (i.e..50ct and higher) and these are perhaps the first lab diamonds to truly exceed, rather than simply match, their mined counterparts in beauty due to the higher cutting standards used.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Less Wright

Satin Shoes

Satin shoes are footwear or shoes made with satin and are considered as one of the most luxurious of luxury design footwear. Contrary to the popular misconception, satin is a weaving technique that features the production of fabrics with a minimum number of interlacings as well as a glossy finish on the surface of the material. This satin weaving technique originated in China and the term “satin” originated in the Middle Ages referring to samite, a luxurious type of silk. In the past, products made using satin woven fabrics were normally worn only by those of royal blood due to the cost of the fabrics.

The actual materials used to make satin shoes as well as all satin weaved products include silk, nylon, polyesters and other filament fibers. However, there has been much debate on what satin actually is. And there are two camps, those that insist on the use of silk and those that don’t. Traditional satin made products were in fact made of silk. Apart from that, when the satin weaving technique is used to produce fabrics from short staple yarns like cotton and rayon, the product is referred to as sateen.

Fabrics made though satin weaving boasts a glossy and high luster look resulting from the fabrics’ large number of floats (missed interlacings caused by placing the warp yarn on the weft yarn or vice-versa). Apart from the high luster and glossy look of the fabric, satin woven fabrics also produce a smoother surface which is one of the major appeals towards satin products. Variations of satin weaves include the granite weave and check weave. One popular version of satin shoes would be ballet shoes as satin has been used for decades to produce footwear for ballerinas. Ballet shoes are essentially lightweight shoes produced for the specific purpose of ballet dancing and may be made from a variety of materials including leather, canvas and satin with the constant of having thin and flexible soles.

These materials each have their own set of pros and cons where leather shoes are long lasting and made specifically for beginners while canvas shoes are less expensive but are however easier to wear out. Finally satin shoes are worn normally only during performances as shoes made with satin woven fabrics easily wear out. As these shoes must provide maximum flexibility to the wearer, these shoes must be made to be as perfect a fit as possible. As such, these shoes are secured to the foot using elastic with a band of said elastic across the foot’s arch and also sometimes double bands across the arch in a cross.

To allow for the best fit, manufacturers allow the customers to decide how the bands should be attached best. An alternative to using elastic is the use of ribbons. Apart from ballet shoes, satin fabric is also used in the production of luxury design shoes and are often considered to be a must have by most women for special occasions. Apart from being used to make satin shoes, satin woven fabrics are also used in clothing such as ties and lingerie.

Immobilienmakler Heidelberg

Makler Heidelberg

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Source by Indy M

YouTube Launch Strategy: A Snapshot of Gucci Guilty

Luxury brands have engaged the digital environment by vividly conveying story and style via websites adorned with captivating imagery and rich media. Although cocooned by the exclusivity of brand domains, these companies are beginning to incorporate the social web into their communications mix – as you can not be coveted if there is no one to covet you!

With the proliferation of social media, digital marketers are exploiting these platforms to capture and drive consumer interest for brands by replacing campaign specific micro-sites with social media.

The recent launch of the Gucci Guilty fragrance incorporated multiple social media platforms, with YouTube forming the cornerstone of the campaign’s strategy. In fact, the URL automatically redirected users to this channel!

A dark and seductive branded mini film starring Rachel Evan Wood and directed by Sin City’s Frank Miller shaped the creative launch story. Gucci created a dedicated GucciParfums YouTube channel designed to match the campaign’s aesthetic, as well as showcase the initial pre-launch trailers and the mini-film.

GucciParfums YouTube channel offers multiple opportunities for interactivity and social sharing, such as:

• Redirection buttons for the brand’s Twitter stream and Facebook page

• Channel sharing via email, Twitter, Bebo, and MySpace, just to name a few

• Chat capabilities connecting through users’ Twitter and Facebook accounts

• Registration for complimentary samples

• Redirection to the GucciGuilty Facebook app via various calls to action, like “become a fan” of the fragrance [through Facebook’s Like option], the offer of digital gifts or a “Find us on Facebook” option.

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent

Source by Linda Mateljan

How a Luxury Cruise Differs From a Regular Cruise

Which do you prefer? Do you like the larger cruise ships that hold over 4,000 passengers or the smaller ships that hold under 1,000? Some ports don’t handle the larger vessels and the attention to the passenger is better on the smaller ships. So, check out the possibilities with these luxury cruise lines.

Some of the luxury cruise lines have smaller ships. I’m talking Azamara Cruises, Crystal Cruises, Oceania Cruises, Regent Seven Seas Cruises and Seabourn Cruises. This means you get more choices of ports. Yes, they may cost more but the benefits may just make it worth it. These luxury cruise lines give you travel at its best, most are even all-inclusive. That means no extra drink packages, no extras that are unexpected.

Azamara Cruises

Azamara Cruises focuses on Destination Immersion where longer stays, more overnights and night touring are included on 100% of their voyages. You get to explore everything from nightlife in Stockholm and morning walks in the French Riviera to all-day adventures in Costa Rica’s rain forests. You’ll experience boutique-style ships with a maximum of 686 guests, staff and crew can quickly learn your name, tastes, and preferences. All of this with lots of inclusive amenities like standard spirits, international beers and wines, gratuities, and an AzAmazing Evenings event (on most voyages) – all with their compliments. Also included for all guests are bottled water, soft drinks, specialty coffees and teas, English butler service for suite guests, self-service laundry, shuttle service to and from port communities (where available) and concierge services for personal guidance and reservations.

Visit ports like Marseille, Amalfi, Crete or even to the doorstep of Bangkok (while other large cruise lines dock a few hours away), the heart of Seville, and the city center of Bordeaux. Experience the culture, cuisine, scenery and people of your destinations. The crew really like to mingle with the guests and are pleased to point out special things at sea and onshore and go above and beyond your expectations.

Crystal Cruises/Crystal River Cruises/Crystal Yachts

Another all-inclusive cruise line. this includes complimentary gratuities, unparalleled choices of dining options including specialty restaurants, complimentary fine wines and premium spirits, open bar service in all lounges, and all non-alcoholic beverages. Also, you get 24-hour room service, high tea, golf lessons, computer/technology classes and a technology concierge, Crystal Visions Enrichment Program, entertainment and complimentary launderettes. One shore excursion is included on every voyage as part of your “We Care/You Care” program. And, you can bring your own wine/liquor with no corkage fees!

Predominantly non-smoking indoors (except the Connoisseur Club Cigar bar) this is a great and elegant alternative to the large ships. They now offer river cruises, yacht cruises, luxury air and residences. Booking is open for 2017 and 2018. The yacht is an all-inclusive super-yacht with 31 luxury suites and two complimentary Crystal Adventures shore excursions in most every port, depending on the destination. Water sports from the yacht’s marina platform is also available and don’t forget the state-of-the-art deep-sea submersible accommodating two passengers and certified pilot. The river cruises will be home based in Paris and will have various length cruises, all suites and will have its first sailing in July, 2016 with 2-for-1 fares and overnights in popular ports.

Oceania Cruises

Oceania Cruises lets you see a spectacular selection of diverse and exotic destinations with elegance. They are unique itineraries specifically designed to showcase the most fascinating destinations. They are intimate and luxurious, visiting historic cities to modern meccas to charming seaside villages nestled along sparking coastlines. Each day offers exciting opportunities to experience the history, art and cuisine of a wondrous new destination. Enjoy dining inspired by Master Chef Jacques Pépin. Lavish complimentary amenities abound, and there are never supplemental charges in any of the onboard restaurants. Value packages ensure that sipping vintage wine, surfing the internet or enjoying a shore excursion is both convenient and affordable.

Oceania offers catering to its passengers as it holds just 684 to 1,250 guests, depending on the ship. It is country club casual ambiance with personalized service. It offers port-intensive voyages featuring overnight visits and extended evening port stays. Experience epicurean enrichment programs, including immersive Culinary Discovery Tours in the world’s most fascinating destinations. The spa is an acclaimed Canyon Ranch SpaClub.

Regent Seven Seas Cruises

Regent Seven Seas offers a truly sumptuous and very personal experience. You can anticipate an unforgettable journey to the world’s greatest destinations where everything is included, without exception and without compromise. Regent’s fares include 2-for-1 All-Inclusive fares, early booking savings, free unlimited shore excursions, free luxury hotel package in Concierge Suites and higher, free specialty restaurants, free unlimited beverages including fine wines and premium spirits, free open bars and lounges PLUS in suite mini bar replenished daily, free pre-paid gratuities, free 24-hour room service, free transfers between airport and ship and many other amenities. The dress code is elegant casual dress. An enriching onboard experience is brought to life through The Smithsonian Collection by Smithsonian Journeys. There are Broadway shows, virtuoso performances, culinary demonstrations and wine tastings and the spectacular Canyon Ranch SpaClub wellness programs.

There are enticing voyages to more than 250 ports around the world in the comfort of a smoke free environment throughout almost the entirety of their ships. These ports are some of the more intimate ports that larger vessels cannot reach on a vessel that is all suites with 97% of them with a private balcony. There are only 490 or 700 guests, resulting in stellar service, no lines and no waiting.

Seabourn Cruises

With Seabourn you sail with your own private club, where members share expansive open decks, inviting social spaces, and the personalized attention of an exceptional crew. There are unique itineraries to must-see cities and hidden gems where larger ships cannot go. These are intimate ships with no more than 300 spacious suites with sweeping ocean views, most with verandas. The intuitive staff is passionate about pleasing their guests. Gourmet dining experiences that rival the finest restaurants anywhere, complimentary welcome champagne and in-suite bar stocked with your preferences, complimentary dining venues where you dine where you wish, when you wish and with whom you wish. This is an all-inclusive experience with open bars throughout the ship and fine wines poured at lunch and dinner. Tipping is neither required nor expected.

Seabourn visits bucket wish destinations and small ports like Saint-Tropez, France and Palarmo, Spain. Visit the lesser traveled Caribbean islands of Grenada, Trinidad and Tobago, the Grenadines, Guadeloupe and Saint Barthelemy and St. Kitts. Shore excursions are available for purchase with lots of time to explore each port of call.

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent

Source by Elaine M Sklom

What Is The Difference Between Desk And Table Lamps?

At first glance, desk and table lamps appear to be the same thing, but there is actually a difference between the two that sets them apart. The main difference is that both of these lights are used for very different purposes, so each has been designed with that purpose in mind. This makes a desk lamp unsuitable for use as a table fixture and vice versa. Read on to discover more of the ways that these lights differ from each other.

  • Table lamps are seen as being the more decorative of the two. Whilst they may be used for some light reading, their main purpose is to simply add some more light to the room, which allows plenty of room for decorative shades and bases.
  • Desk lamps, however, are used as task lighting and are primarily placed on a desk or shelf to provide illumination for the completion of tasks, such as writing, reading, studying, typing and so on.
  • Table lamps are available in a large range of styles, designs and sizes, which allows homeowners to choose one that matches their existing décor perfectly. Many fixtures will have intricately decorated bases or shades, as well as being able to be constructed out of a number of different materials.
  • Desk lamps tend to be made in just one colour and are usually constructed out of plastic or metal. They are not designed to be decorative features of the space and are, instead, quite plain in their appearance.
  • Table lamps are known to take up a considerable amount of room; they often dominate the table surface and will make anything else placed nearby look out of place or unnecessary. The lights require their own space and do not take well to sharing the spotlight.
  • Desk lamps take up very little space and can often be placed in the corner of a desk or shelf. Some fixtures can even be clamped to the surface, allowing them to hang and be directed wherever you need them; this leads them to take up even less space.

Whilst there may be a number of similarities between the humble desk and table lamp, it is their many differences that set them apart. Placing a desk lamp in your lounge room, for example, would look very out of place and would not provide much additional illumination to the room, except to the space either side of it. In the same way, using a table fixture at your desk would probably cause you to strain your eyes whilst trying to study.

Immobilienmakler Heidelberg

Makler Heidelberg

Schnell, zuverlässig und kompetent

Source by Jack Dowson

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