The Advantage: Why Organizational Health Trumps Everything Else In Business

Jetzt kaufen There is a competitive advantage out there, arguably more powerful than any other. Is it superior strategy? Faster innovation? Smarter employees? No, New York Times best-selling author, Patrick Lencioni, argues that the seminal difference between successful companies and mediocre ones has little to do with what they know and how smart they are […]

Difference: The one-page method for reimagining your business and reinventing your marketing

Jetzt kaufen “This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.” —SETH GODIN MARKETING IS NOT A DEPARTMENT—IT’S THE STORY OF HOW YOU CREATE DIFFERENCE FOR […]

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